One of the more impressive products launched by Apple that also utilizes superior technology was the Pro Display XDR. Sporting a large 32-inch panel size and exuding a crisp 6K resolution, the flagship monitor also took advantage of mini-LED backlighting to deliver a visual experience like no other. As you can imagine, all of these advancements meant that the Pro Display XDR would cost an eye-watering $4,999 for the standard glass and an additional $1,000 for the nano-texture variant.
With its arrival, Apple was going after the big guns by offering a superior monitor for those multi-million-dollar production houses or anyone else who wanted to carry out intricate color-accurate work. Unfortunately, the company’s focus has deviated a bit, with Apple introducing the significantly affordable Studio Display, but as far as the Pro Display XDR successor goes, a report states that an updated version is not on the technology giant’s priority list.
Jaw-dropping price of Pro Display XDR means that Apple’s target audience will be substantially reduced while reaping less reward
No reason has been provided as to why Apple is not actively pursuing a Pro Display XDR update, but Bloomberg’s Mark Gurman mentions in the latest edition of his ‘Power On’ newsletter that the new version is ‘less of a priority for Apple.’ After being announced in 2019, nearly six years without a refresh likely means that we will see releases of various other products before the Cupertino firm and its employees gain some breathing room to work on the premium monitor’s successor.
Looking at various factors, it is obvious why a newer version is the least of Apple’s worries. With a staggering $4,999 price tag, it was evident in black and white that the Pro Display XDR would always target a smaller number of customers. Also, even if various online and offline retailers put up attractive discounts on the monitor, it would be insufficient to enable the right kind of volume that would get Apple excited to pursue the successor’s development.
Even now, a Pro Display XDR is out of reach for the majority of buyers looking to grab a color-accurate monitor to do all kinds of work. Thankfully, Apple has the cheaper Studio Display that is up for grabs at $300 off on Amazon, and even though it lacks mini-LED technology and a 6K panel, its $1,299 listing price is more fathomable than a hefty $4,999 bill.
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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